The Indian fashion industry has evolved so much in the last few years. Indians have started to become more particular with what they wear. This is inevitably linked to these people’s higher incomes even creating a stronger demand for designer clothing today.
In decades past, branded clothing could only be afforded by the elite, but costs have recently decreased along with an increase in availability. The market for this kind of clothes has indeed been consistently increasing. It seems that more and more people in this country now prefer to wear clothing with well-known brands. A lot of apparel brands, both national and global, have found success with the Indian masses. But what factors exactly have a role to play in this continuing evolution of Indian fashion?
Surely, there’s a lot, but we can get started with what is the most obvious to all of us – the malls. There’s no denying that these malls have shaped a whole new culture. Besides, these enormous buildings are an all-in-one store for a wide range of apparel brands. India now has a long list of malls which are incredibly popular, especially with teenagers and yuppies. Here, people are given the opportunity to have an international shopping experience. Local family stores are very popular as well, and are now emerging as the shopping hub for most Indians. These shops offer a complete line of clothing that caters to each family member.
Aside from malls, boutiques have also played an important role in the Indian fashion revolution. A boutique is a little shop that sells more unique clothing than what is normally displayed in malls. Most Indian designers sell their products in boutiques. These shops may be operated online, offline or both. Either way, their demand is high.
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Fashion shows along with beauty pageants also play a crucial role in shaping Indian fashion today. Most designers show off their creations by having male and female models don them in fashion shows. In fact, India has been getting a lot of exposure within the last two decades through various fashion affairs. In the nineties, its fashion industry began its climb to the top. And with beautiful Indian women like Sushmmita Sen and Aishwarya Rai reigning in international beauty contests, the more the industry got a boost.
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Of course, the fashion institutes also have their role to play. A lot of them have been emerged recently, showing that India now thinks of fashion a serious business. Every year, these institutes produce thousands of new graduates. There has actually never been a time as busy as now for the Indian fashion industry. No doubt it has come to par with international standards.by