How Search Engine Optimization Works
Curiosity may have killed the cat in years past, but in today’s world it just sends the cat on an Internet search. From historical trivia to where to get a good pizza, the answers are in the palm of most people’s hands given that so many phones and wireless devices can access the Internet from anywhere. Search engines boast thousands of results to nearly every query, posting the response time in a fraction of a second. However, the vast majority of people never leave the first page of those results, making the last 99,970 out of 100,000 result links basically irrelevant. How does a company make sure that their website ranks in the top page of Internet search results?
To make software and processes like search engines work, computers need programming. Like their own language, search engines use tools unique to them. In order for a company to launch themselves to the first page of the search results, they need to be able to use those tools in their favor. To maximize their web presence, businesses can call an SEO (Search Engine Optimization) company, working to speak the language of the search engine and use its tools to their advantage.
It can be difficult to predict how many people will see a website or online marketing campaign. Unlike direct mailing or print ads, which are delivered to a certain number of people, or even billboards that are passed by a predictable amount of traffic daily, Internet ads and websites can sit unseen in the ocean of other sites, which means the don’t exist in any real sense. If the first thing most people do online is head to a search engine, that’s where all online marketing must begin as well. The more people who see a website the more people may become customers–using search engine optimization is an effective way to increase sales.
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Search engines use keywords, which are the terms users type into the search bar to tell the computer what they are looking for. The search engine looks for these words in the text on the site, but it can see if the text is nothing more than a list of common keywords. Not only does the programming look for the keywords and the number of times those words appear, it looks for specific tags in the programming that mark the page as relevant for a specific type of search, basically sorting the Internet like an enormous card catalog. The more people who have used a site the more popular it seems to be, which lends to its credibility and makes it seem more helpful than less popular sites–search engines take that into consideration, too. It is advisable to use a reputable SEO company given the amount of both skill and artistry involved in the process.
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Search Engine Optimization companies study the programming of search engines and learn how to write the best text and tags to give websites an advantage in a web-search using the most common keyword for that business. Manufactured popularity is also possible as posts linking back to the original site are automated, thus creating visitors. Any business looking to increase their online presence should contact an SEO company as soon as possible to discuss their options. Search engines not only deliver results to users, they can deliver results to businesses, too.by